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Bad Copy — Your Worst Enemy
There’s a prolific villain on the loose that must be stopped. It’s a complex shape shifter and not easy to track to the untrained eye. The villain, my good people of the Internet, is bad web copy,...
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How to Sound Smarter on the Web
Greetings, good Internet people! I’m Opticon’s sidekick, The Deleter. I specialize in exterminating spelling, punctuation and grammatical errors with a vengeance! I wasn’t the most popular guy in...
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Deleter’s Campaign to End Grammar and Punctuation Abuse
I’ve witnessed some horrific abuses of grammar and punctuation over the years and it’s about time someone stood up for these poor little words and symbols that can’t stand up for themselves. With...
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Opticon Sells Himself Online
Between scouring the Internet for bad content and stunt doubling for Optimus Prime, I don’t get much time to chat with the ladies in real time, so what’s a web marketing superhero to do? Megan Fox...
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5 Headlines You’re Tired of Seeing in Your Feed
As a fellow web marketing professional — whether you’re a web copywriter, web designer, web developer, or a business owner interested in learning about the best way to market your business online —...
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Best Best of 2010 Lists of 2010
If you’re like me, you get irritated by overused headlines. Now that we’re entering ‘Best of 2010’ season, I’ve gone into hyper-eye-roll mode. To help you waste your Internet time wisely, I’ve decided...
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World’s Worst Website Foundation
While Webcopyplus made a holiday donation to Kiva last Christmas, I opted to make a personal donation to the World’s Worst Website Foundation (a subsidiary of the Human Fund). With help from...
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More Clichés Than You Can Shake a Stick At!
Where do common expressions in the English language come from? Long before Internet memes and hashtags, there were spoken expressions that stood the test of time. Even the best copywriters fall victim...
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May 2011 is Anti-Auto-DM Month!
Has an influx of auto-DMs ruined your day more than once? Ever respond to an auto-DM thinking there was a real person there, only to be ignored and reduced to just another faceless Twitter account?...
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